Examining the Future of Enterprise

Contributor: Simon Barton
Posted: 06/03/2016
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Senior mobility professionals from all over the world converged in Amsterdam last week, eager to share ideas and learn from one another. 

Enterprise Mobility Exchange has posted several articles pertaining to many of the event’s presentations, case studies and debates. For those that missed the event here is a summary of the findings.

Day One

We’ve already taken a look at day one’s most memorable quotes but with so much interesting news happening during that opening day below  is a brief recap. 

The first presenter, Alan Coates, Head of Planning, Ryanair, spoke to the audience about the airline’s digital transformation process. The company’s unique, yet strained relationship with its customers, saw them fall behind the competition. "We saw ourselves as Robin Hood, but our customers saw us the Sheriff of Nottingham. We had to rethink our strategy," says Coates. He pointed to the impact of ‘Ryanair Labs’ and how that allowed the company to disseminate agility throughout the airline.

Later on in the day we saw Coates, Michel Andre, CTO, Saxo Bank and Mahesh Gupta, General Manager, Enterprise Mobility, Delta Airlines, form a panel to discuss how companies can use technology to promote agility.  “There can be a purity of vision that stands in the way of agility," states Coates, accentuating Ryanair’s rapid approach to innovation. 

The panelists discussed the topic of technology’s impact on enterprise from several angles including that of user experience and the opinions here varied.  "UX does not need to be done by the developer nor the developing by the designer. Let's come together and share ideas," says Gupta. This wasn’t, however, Andre’s opinion as he stated, “A front-end developer needs to think about look and feel, they need the basic aspects of user experience." This clearly demonstrated that the concept of user experience varies from company to company.

The final keynote presentation of the day saw Anosh Thakkar, VP, CTO, Phillips, discuss the company’s new focus on healthcare continuum, and their “accelerate” innovation program. "We (Philips) started a massive IT transformation about four years ago, which has cost around 600 million euros. It looked at understanding how we do our business by analysing our capability model," explained Thakkar. They have now developed an application in three days, which highlights the success of the program.

Day Two

The start of the second day of Enterprise Mobility EU provided one of the highlights of the entire Exchange event. In our feature article – Could you be hacked by a month by a 15 year old? – we looked at Dr. Sebastien Broecker, Chief Information Security Officer, DFS Deutshe Flugsicherung’s presentation.

"A number of companies, like Hyatt, Talk Talk and Sony, have been hacked in the last couple of years," says Broecker. Yet despite the millions, if not billions of dollars, these companies generate, their security defences were easily breached. While discussing the Talk Talk hack, he added, “The attack was probably done by a 15-year-old boy, probably by an SQL injection." Broecker’s presentation demonstrated that although a company hack can be devastating – Talk Talk has lost around 100,000 customers due to loss of trust since the data breach – they can be prevented by implementing basic, security steps.

We also heard from Peter Schoonjans, VP, IT Infrastructure, Airbus. Like many of the companies at Enterprise Mobility EU, Schoonjans’ discussed digital transformation. In this article we reference Airbus’ nine core capabilities – including 3D printing and Internet of Things – and how new technologies, like MiRA, a mixed reality application, can aid the airline’s inspections.  "Instead of doing a manual inspection, you can use a device with camera to map a 3D model of the aircraft. This highlights deviations quickly. It's almost impossible not to see something in an inspection now," Schoonjans explained.

After taking over from Roy Corneloues, Principle Architect: Mobile Solutions, BT, as the Exchange’s chairman, Nick McGuire – VP Research, CSS Insight, discussed organizational change and the convergence of desktop and mobile teams. “The most significant organizational change element is the convergence in the IT organization of desktop and mobile teams. They used to be separate, but now that’s changing,” McGuire said. 

The final presentation of the day saw Google take centre stage. Thomas Davies, Director for Work in EMEA, discussed how he’s moving towards hyper-productivity with the help of technology. For many, however, technology has caused more damage than good. In fact, even in a room of technology enthusiasts, there was still a 50/50 split. Davies says that this is changing. “I think we’re tantalizingly close to working out the work, life, technology balance. I think technology can help us a great deal” he added. “Technology can add that plus two or three everyday, so that we feel hyper-productive.”

Day Three

Uber is part of an elite group of disruptors that have turned established industries on their head. Luis Madrigal, Engineering Manager, Driver Technology Platform, Uber, presented a case study, which analysed the success experienced by the company, over what is a remarkably short period of time. “The other tech Silicon Valley, over a million user companies – like Snapchat - have one app – we have to work across two, the one for the user and the one for the driver. That puts pressure on us to create the user experiences you’re all familiar with,” Madrigal explained. Throughout his presentation, Madrigal explored how Uber optimises UX and his team’s role in this.

The final presenter, Kalman Tiboldi, Chief Business Innovation Officer at TVH, discussed the evolving role of the Internet of Things and predictive maintenance at TVH and how he’s seeing his company evolve to a more service based operation. 

Although Enterprise Mobility EU is now over, there is a wealth of content available on Enterprise Mobility Exchange discussing the event’s case studies, presentations and debates. 

Throughout 2016 we have a number of other Exchange events planned, the next being in Atlanta on July 11. Later on in the year, Enterprise Mobility Exchange will have Exchanges in London, Bali, Miami and Las Vegas


Thank you, for your interest in Examining the Future of Enterprise .
Simon Barton
Contributor: Simon Barton