The mobile revolution requires a well-considered, joined-up mobile strategy in order to maximise return on mobility, and achieve demonstrable, repeatable mobile successes.
This eBook breaks down the mobile strategy development process in 10 simple steps, and helps to understand how to craft such strategies around the following pillars:
- Mobile maturity, culture, and mind-set
- Identifying business/user, resource, architecture and infrastructure needs
- Starting simple
- Unlocking and securing backend data
- Managing and measuring for success