Exclusive: 6 Top Take Aways from the Enterprise Mobility Exchange APAC

Contributor: Niamh Madigan
Posted: 10/02/2013
Niamh Madigan
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Increasing numbers of organisations are investing in mobile technology to improve operational efficiency, workforce productivity and to deliver unparalleled customer service. With such a rapidly evolving vendor market, it can be a real challenge to implement the right mobility solutions that will help you set your business apart from your competitors. So what areas are enterprises currently grappling with when setting and implemeting their mobility strategy?

Here are the top 6 themes that emerged from a meeting of senior mobile industry leaders who recently met at the Enterprise Mobility Exchange APAC event in Singapore.

1: Mobility Excites and Frustrates in Equal Measures

The ubiquitous and personal nature of mobile devices brings a different dynamic to enterprise technology decisions and deployments, making it harder for companies to pragmatically assess mobility initiatives. For many employees the smartphone and/ or tablet are an integral part of their private lifeã?? apps, communications, access, media, cloud and compute are wrapped within varied degrees of personalisation. As these move into the enterprise environment it creates challenges for many companies, particularly when the driver of the deployment is a senior executive or CEO clutching their personal device demanding to use it at work. Regardless, there is an implicit (sometimes irrational?) belief that mobility, even if poorly executed, will bring benefits to the organisation... some are just not sure what or how.

2: IT does not always ã??ownã?? Mobility

For many companies, the genesis of a mobility strategy is outside the IT group - the owners are line-of-business executives or groups that do not always have an in-depth understanding of the intricacies of technology deployments and issues. Instead these groups are focusing on mobile deployments to meet a business need - traditional IT business cases and architectures are not always considered and reflected in deployments. There was a considered view that CIOs and IT directors need to be more pro-active in managing the mobility landscape (just as other parts of the IT environment) rather than reactively picking up the mess when it goes wrong.

3: Mobility is not about mobility...itã??s about the business

There was a clear understanding that true value lies in supporting the business ã?? particularly when focused on mobilising processes around one or more of the following:

  • Customer engagements ã?? eg. Delivering services to customers outside of normal office hours or to their own homes
  • Internal efficiencies ã?? eg. Processing vendor invoices or employee forms
  • Bringing new products and services to market ã?? eg. Using mobile applications and delivery to create disruptive services
  • Improved communications & collaboration ã?? eg. Enabling true work from anywhere architectures for employees and customer engagement

4: The Importance of BYOD and CoIT

No discussion on mobility is without reference to the trend around BYOD (Bring Your Own Device) and the Consumerisation of IT (ie. the entry of consumer technology into the business IT environment). A polarising topic with delegates either embracing it wholeheartedly or seeking ways to arrest its progress inside their company. However for all organisations present, BYOD was a legitimate force impacting on their organisations. A pragmatic approach was the favoured option by many present with companies looking to assess their business priorities, determine which roles and functions were best suited to mobility and developing employee policies that either supported a BYOD or corporate liable device environment. Regardless, many acknowledged that CoIT had heightened the expectations placed upon their IT groups and functions, creating greater operational stress.

5: The biggest challenge is around apps, not security

Companies face a range of issues from effective policy through to security and business case development. However for many present, the most significant issue was the fact that the rapid pace of development within the mobility space renders projects and initiatives obsolete....even when using an Agile apps development model. Couple this with the poorly understood life-cycle management requirement of mobile apps and itã??s unsurprising many companies expressed concerns regarding the effectiveness of their mobile apps strategies.

6: Native or HTML5?

The mobile apps discussion flowed into related territory around whether Native or HTML5 was a more effective development option. The majority present favoured a hybrid approach with critical, high-performance applications being developed natively (mostly in-house) with less performance-demanding apps based around HTML5. The ã??other hybridã?? approach (ie. HTML5 with a native wrapper) was less favoured by many delegates, with organisations citing concerns around third-party developer abilities to meet requirements. For many companies, the ability to assess external development houses was hampered by the sheer number of vendors available. Nonetheless, there was a prevailing view that whatã??s done on the mobile device is more important than which mobile device has been deployed

So what areas are enterprise currenting grappling with when setting and implemeting their mobile strategy?

Here are the top 6 themes that emerged from a meeting of senior mobile industry leaders who recently met at the Enterprise Mobility Exchange APAC meeting in Singapore.So what areas are enterprise currenting grappling with when setting and implemeting their mobile strategy?

Here are the top 6 themes that emerged from a meeting of senior mobile industry leaders who recently met at the Enterprise Mobility Exchange APAC meeting in Singapore.


Thank you, for your interest in Exclusive: 6 Top Take Aways from the Enterprise Mobility Exchange APAC.
Niamh Madigan
Contributor: Niamh Madigan