Five Phases of Mobile Maturity in Europe

Contributor: Robbie Westacott
Posted: 09/07/2014
Five Phases of Mobile Maturity in Europe
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Long gone are the days when CIOs had the option of ignoring the need to deal with mobile access to corporate IT systems and applications. However, there is still a great deal of fragmentation within European businesses in terms of how Enterprise Mobility is being approached and addressed.

Recent research conducted by IDC was analysed to place European enterprises in one of five phases of 'mobile maturity', defined as follows:

Stage 1: Ad Hoc - IT either responding to an initiative from a competitor or succumbing to the demands of employees.

Stage 2: Opportunistic - IT begins to define user requirements, and the delivery approach is more structured.

Stage 3: Repeatable - Mobility becomes increasingly strategic and has the buy-in of stakeholders.

Stage 4: Managed - Mobility is used to drive competitive differentiation through the implementation of applications targeted at specific business processes and user profiles.

Stage 5: Optimised - Companies in this phase will have deployed agile end-to-end mobile application life-cycle strategies, encompassing requirements gathering, business process redesign strategies, rapid design and deployment capabilities, and robust procedures for quality assurance and support.

The research found that the repeatable phase is the most common for European enterprises at the moment, which means that they are leveraging mobility to drive business value through streamlining business processes, enhancing customer experience, driving revenue streams and reducing costs.

It appears that CIOs are now looking to take mobility as an opportunity to achieve fundamental business goals, rather than regarding it as a problem which needs solving, and will look to advance quickly through the phases. However, only around 20% of organisations were found to be in the managed and optimised phases of the maturity model.

The research examines the market in terms of vertical, business size, areas of investment, strategy, solutions and applications.

For more information and exclusive commentary on the findings, you can listen to an interview with John Delaney, Associate VP of Mobility Research for IDC.


Thank you, for your interest in Five Phases of Mobile Maturity in Europe.
Contributor: Robbie Westacott