Kristen Lauria, VP Marketing, IBM

Contributor: Robbie Westacott
Posted: 01/06/2014
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Kristen Lauria is the vice president of marketing for IBM Mobile Enterprise and Application and Integration Middleware (AIM). Kristen leads all aspects of global marketing for the multi-billion dollar division that includes segment marketing for SOA, Business Process Management, and the WebSphere brand. Her leadership extends beyond IBM Software Group and includes driving IBMã??s mobile enterprise computing thought-leadership initiative and market development.

In this role, she is responsible for advancing IBMã??s strategic growth initiatives with a global ecosystem of clients and partners. Her scope of leadership includes execution in 170 countries and spans strategy and market intelligence, awareness and advertising, market management, demand generation, pipeline execution, and IBM launches and events.


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Contributor: Robbie Westacott