The Rise of Geolocation Services: Enterprise Mobility on the Move
The power of location-based services is growing, with many mobile specialists predicting an imminent shift towards geolocation as a key component of every-day life over the coming months and years.
Geolocation technology enables users to access resources and find information, in the context of where they are, what they need and when they need it. Identifying an accurate and precise location, through a device or app, creates a more intimate and targeted user experience than ever before.
A great deal of industries and business sectors are already well-versed in using location-based technology to aid in their customer services, for example eCommerce and mCommerce, media and news, food and drinks, and travel.
The premise of geolocation technology also easily lends itself to extremely specific marketing efforts, deployable regardless of industry, targeting users on an individual basis. The real-time data which can be generated for businesses through their location-based technology can be highly advantageous, as it allows them to capitalise on impulsive behaviour and spontaneous decision making processes.
These enhanced marketing channels are dissolving the boundaries between the digital and physical worlds we inhabit, and the two could very well become synonymous over time. Advertisements and content can now be tailored to provide the services that a certain user wants, before theyã??ve even decided they want them.
From a consumer point of view, mobile devices are now consoles for a fully-personalised lifestyle, stretching beyond remote interaction with high-street retailers in the now primitive form of product suggestions, online offers and mobile payment.
Leaders in technology have envisioned a world in which connectivity is paramount to every-day life, and everything works to aid the user. For example, Apple recently acquired a patent for technology which would allow remote-control of devices, which would fully equip a household to operate in ways tailored to its inhabitants, in spite of their location, at any given time.
Automated systems of this nature appear to be gaining significant momentum, as people begin to adjust to concepts such as the Internet of Things, augmented reality and wearable technology, for a fully mobile society.
Despite potential security risks, such as data theft and identity fraud, it is likely that location-based services will receive a significant amount of attention when incorporating cutting-edge technology into future mobile solutions and devices.