SMAC in the DNA of Enterprise Mobility
The megatrend of social, mobile, analytics and cloud (SMAC) has been one of the most powerful enablers for modern enterprises in recent years, as more and more organisations have begun to embrace these four aligned areas of technology as an opportunity for improved business processes.
These elements are no longer considered separate, as the digital transformation of businesses proliferates to become virtually compulsory in achieving and sustaining success in the modern business landscape.
In 2014 SMAC will continue to solidify itself as one of the most crucial elements of IT services, due to its influence on the most important channels for client and customer-facing businesses especially.
Companies that have been around longer will inevitably have more difficulty adapting to these disruptive technologies, as legacy systems which were designed outside of or nearer the beginning of the digital surge will be less receptive of SMAC.
To produce the best possible results, the capabilities of social, mobile, analytics and cloud must be harmonised, and truly ingrained in the DNA of the organisation, to fully transform and optimise the entire spectrum of operations and business processes.
However, companies such as Amazon, and more recently Netflix, have demonstrated that digital innovation such as this can not only be used to redefine organisations, but can actually redefine entire industries when leveraged intelligently.
Even beyond the more obvious markets such as media, entertainment and retail, SMAC can have a huge impact on more practical industries such as utilities and construction. This is because these technologies create immensely valuable opportunities to improve operational efficiency, reduce costs, provide better customer experience, reduce time to market, and drive efficiencies which didn't exist in the past.
It is in this sense that technology is changing the way people interact and carry out simple daily tasks, both from a customer and an employee perspective, on the most acute and intimate levels.
SMAC has been proven to deliver improved services and better understanding of customer demographics, streamlined operations, business models, types of business service, product delivery, customer demographics, applications, integrations, even affecting the size and culture of the organisation.
It is imperative that the potential impact from each aspect of SMAC must be carefully analysed and strategically embraced, rather than hastily adopted as a quick fix. Decision makers must understand that misplaced investment in these technologies can create new problems and add confusion and complexity where improvements are already required.
Once sufficient analysis has been made, SMAC should be approached with a comprehensive and strategic plan to be introduced into the enterprise as a whole entity. Otherwise, the speed at which these innovations evolve and grow will make it impossible for negligent companies to keep up with their more ambitious digitised competitors.