Enterprises Move Forward to Next Stage on Mobility Journey as Custom App Development and Deployment Rises

Contributor: Zarina de Ruiter
Posted: 11/30/2015
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Enterprises Move Forward to Next Stage on Mobility Journey as Custom App Development and Deployment Rises
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Custom secure apps are particularly on the rise, with the average organisation having deployed 3.74 custom apps to help mobilise key business processes.


In Q3 of 2015 there has been a 30 per cent quarter-over-quarter increase in app activations and an increase in the number of organisations using multiple apps beyond email, according to new research from BlackBerry Limited (NASDAQ:BBRY).

Furthermore, their thirteenth Good Mobility Index Report shows that organisations are increasingly building custom secure apps.

Among Good Powered by BlackBerry (formerly Good Technology) customers who are building custom apps, the average organisation has developed 3.74 custom apps to help mobilise key business processes.

Billy Ho, Executive Vice President, Enterprise Product and Value Added Solutions at BlackBerry, said: "The Q3 Good Mobility Index Report validates that enterprises are moving forward to the next stage of their mobility journeys."

For the fourth quarter in a row, secure browser led all app categories, growing 57 per cent quarter-over-quarter to account for 37 per cent of all apps deployed by organisations.


Retail and Insurance Industries Lead Custom App Adoption


While app deployments increased overall, certain industries demonstrated a need for specific apps to meet unique demands.

The most aggressive adopter of custom apps was the retail industry, where custom apps were the most popular app category at 40 per cent.

For the third straight quarter, the insurance industry also aggressively adopted custom apps (31 per cent), while other "knowledge industries" such as financial services (25 per cent), business and professional services (15 per cent) and energy and utilities (13 per cent) also showed widespread use of custom apps.

Furthermore, most organisations that build custom apps don't stop at just one, as 58 per cent have built two or more apps.

Government agencies and other public sector institutions focused their mobile initiatives on the document-based workflows that are critical to many e-government processes. In total, 43 per cent of all apps in government were either document access or document editing. Public sector also saw a 10 per cent quarterly increase in secure browser app activations to 31 per cent.


The battle of the Operating Systems


iOS rebounded to regain some of its previous losses in device activations, building its lead from 64 per cent to 66 per cent.

This continues a trend among Good-activated devices where new iPhone launches result in an uptick in iOS market share. Android market share fell slightly to 31 per cent, while Windows dropped to 2 per cent.

iOS ruled in regulated industries for the third quarter in a row, maintaining or growing huge leads in public sector (83 per cent), financial services (77 per cent), education (77 per cent) and insurance (68 per cent).

After pulling ahead of iOS in high tech for the first time last quarter, Android maintained its lead with 52 per cent of all activations in high tech and emerged with a slight lead over iOS in transportation.

Zarina de Ruiter
Contributor: Zarina de Ruiter