CIO of Top 100 Internet Company on mCommerce Strategy
Vitacost.com is one of the Top 100 internet companies, with currently 45,000 products for sale on their website. Over the last few years, this organisation has been a leading example of how a business can transition itself into becoming a fully fledged dot.com in the mobile space.
Their priority has been to develop a successful mobile experience for the ' portable' customer, however its mobile strategy has been never-ending as they continously evolve to remain at the forefront of the market and to provide the mobile customer experience, that has come to be expected in this digital age.
Jay Topper, CTO & CIO at Vitacost.com explains that a service strategy, a fulfillment strategy and a web strategy all have to work hand-in-hand to make a business successful today.