The Enterprise Mobility Trends, Predictions and Announcements at CES 2016

Contributor: Zarina de Ruiter
Posted: 01/15/2016
The Enterprise Mobility Trends, Predictions and Announcements at CES 2016
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The future of the Internet of Things dominated panel discussions and announcements at CES in Las Vegas.

Last week saw the 2016 edition of CES, the world’s gathering place for all who thrive on the business of consumer technology, which took place in Las Vegas.

The event has served as the proving ground for innovators and breakthrough technologies for almost 50 years and this year the future of technology innovation took centre stage, with the Internet of Things (IoT), data privacy and urban mobility dominating discussions, predictions and announcements at the event.

Cognitive Computing: The Next Phase of IoT

On the first day of CES, Ginni Rometty, chairman, president and CEO of IBM, held a keynote discussing IBM’s role in the next phase of the Internet of Things: cognitive computing. She said the challenge of IoT today is making sense of all the data we’re creating and capturing.

"The future of the Internet of Things is cognitive," Rometty said. "It will change what you make, it will change how you operate, and IoT will change who you are."

Rometty also announced partnerships with Under Armour, Medtronic and Softbank Robotics, who are all using Watson, IBM’s computing power technology that makes sense of data generated by connected devices.

Wireless Spectrum Auction

During the Insights with the FCC and FTC SuperSession, Federal Communications Commission (FCC) Chairman Tom Wheeler discussed the value of spectrum in supporting IoT connectivity and the significance of the upcoming wireless spectrum auction.

"Eighty-four days from today there will be the world’s largest spectrum auction that has ever taken place," Wheeler said last Wednesday. "The auction is essential to the kinds of things that are going on downstairs on the show floor," he added.

Protecting Consumer Privacy

Federal Trade Commission Chairwoman Edith Ramirez focused on the need to protect consumer privacy in an IoT era. "Data is increasingly becoming today’s currency and we need to be aware of what impact that has on consumers."

Ramirez added that companies should be transparent about their data practices and offer consumers opt-out choices. "Consumers are willing to share information if they can be assured about what that information is being used for," Ramirez said.

The Future of Machine and Computer Interaction

CNET Editors-at-Large Brian Cooley and Tim Stevens explored the future of how we interact with machines and computers and the relationship between devices and people with a panel of linguists, artificial intelligence specialists and big-name industry experts at the Next Big Thing: Is Typing Dead Supersession.

Marcus Behrendt, head of user experience, BMW Group, Wendy Ju, executive director, interaction design research, Stanford University, Dr. Pattie Maes, Professor, MIT Media Laboratory, MIT and Vlad Sejnoha, CTO, Nuance debated what’s next when it comes to human and device interaction across various use-case scenarios.

The panel discussed advances in voice and gesture control, but agreed that the ultimate future for communication may lie in biometric tech where the objects around us can sense bio-feedback and respond according to mood, mental state, physical activity, etc. A future where just "being" is all you need to communicate.

IoT Collaboration

Thursday morning kicked off with a keynote address from WP Hong, president of Solution Business Unit, Samsung SDS. During his address, Hong stated that the Internet of Things is already here, but many companies need to collaborate to make it work.

"The age of the Internet of Things has begun," Hong said. "It will be a success, but only if we get the fundamentals right: openness, interoperability and close industry collaborations."

A New Era of Mobile Advertising

Next, a panel of leading media and marketing leaders took the stage to discuss the future of advertising in a mobile era.

While television is still important for many brands, it’s only one piece of the marketing mix, according to Allison Lewis, global chief marketing officer for Johnson & Johnson. Mobile advertising platforms offer greater reach and precision, she said, adding that 50 per cent of Johnson & Johnson’s web traffic comes from mobile.

Kristin Lemkau, CMO of JP Morgan Chase added, "We want the ability to target and more ways to authentically integrate into programming – to get more creative in advertising."

The Future of Urban Mobility

A mix of the world’s top movers and shakers in transportation solutions participated in the panel, Beyond Smart Cities: The Future of Urban Mobility.

It feaured Dr. Volkmar Denner CEO and CTO, Bosch; Secretary Anthony Foxx, U.S. Department of Transportation; Stephen Mollenkopf, CEO, Qualcomm and Amnon Shashua, co-founder, CTO and chairman, Mobileye. Kent Larson, director, MIT Media Lab Changing Places Group moderated the discussion.

With 90 per cent of global population growth expected to take place in cities, panelists discussed how shared mobility, big data, practical business models and spectrum will be embedded in the smart cities of the future.

CES Awards 2016

The third day of CES 2016 concluded with the Best of CES Awards 2016, winners included: Recon Empire EVS (Best Wearable Technology), Chevy Bolt (Best Automotive Technology), VW Budd-e fast charging technology (Best Innovation) and Huawei Mate 8 (Best mobile Device).


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Zarina de Ruiter
Contributor: Zarina de Ruiter