Implementing a Digital Strategy in a Ubiquitous Mobile Environment

Contributor: Robbie Westacott
Posted: 06/02/2015
Implementing a Digital Strategy in a Ubiquitous Mobile Environment
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Following the success of the 2015 Enterprise Mobility Exchange, Europe, which took place in the Netherlands last month, the fast-approaching US East Coast-based event is expected to be a valuable and exciting experience for all involved.

With senior-level mobile and IT practitioners from leading organisations such as Coca Cola, AIG, BMW, and many more set to be in attendance, expectations for the next Enterprise Mobility Exchange event are high.

The latest confirmed speaker who will be giving a presentation at the event to step into our spotlight is Quinn Banks, Senior Product Marketing Manager and Head of Mobile, Farmers Insurance.

Quinn Banks.jpgQuinn currently heads up mobility within the Digital Marketing Department at Farmers Insurance. His responsibilities include overseeing the mobile application development for customer-facing apps, as well as driving the mobile vision, governance and direction across the business.

Quinn's background is diverse and has spanned multiple technology-focused disciplines, with expertise in both app and game design and programming, software localisation and development, strategic analysis and even total immersion training programmes when he was previously based in Japan.

Prior to his current position at Farmer's Insurance, Quinn was the CEO and Co-Founder of Tarver Games, a gaming and app development company. In its early days Tarver Games created game treatments/demos for movie studios, and eventually transitioned into developing mobile games and applications.

Quinn is known for his insight into the creation of mobile apps and user engagement. Quinn has acted as a judge for the Mobile Merit Awards, as well as sat on numerous mobile discussion panels.

At the Exchange, Quinn will address the audience with a highly anticipated unique case study, entitled, Implementing a Digital Strategy in a Ubiquitous Mobile Environment, which falls under the important topic focus of Mobile Marketing & Customer Experience.

Taking place on Wednesday 8 July, this case study will be part of a key three-way session, categorised by separate focused themes. The two other case studies which will accompany Quinn's are, From Paper to Paper-Lite: A Journey in Post-Acute Healthcare (Mobile Cloud), by Mark Crandall, Chief Information Officer at Consulate Healthcare; in addition to, The Golden Rules of a Successful Mobile Enterprise (Mobile Innovation and User Engagement), by Giovanni Piazza, Global Head of Information and Knowledge Management, Johnson & Johnson.

These three aligned presentations will provide the audience with constructive steps to take based on strategic lessons learned by the speakers, and offer advice related to each of the respective themes being discussed.

For more information regarding the 2015 Enterprise Mobility Exchange, East Coast, you can visit the website for a detailed preview of all the interactive presentations, panel discussions and other important sessions.


Thank you, for your interest in Implementing a Digital Strategy in a Ubiquitous Mobile Environment.
Contributor: Robbie Westacott