Start with Why: Accelerate Mobile Initiatives by Asking the Right Questions First

Contributor: Niamh Madigan
Posted: 09/01/2013
Start with Why: Accelerate Mobile Initiatives by Asking the Right Questions First
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I recently watched a TED talk given by Simon Sinek, leadership expert and author, who released a book called "Start with Why" a couple of years back. He presents that organisations who are extremely successful, such as Apple, begin by asking why they are doing something and the benefit this will bring to consumers before setting out on that journey. Basically, people don't buy what you do but how you do it.

So how about taking that same principle when it comes to looking closer at our own organisations, specifically our IT departments? When we're implementing mobile technology, do we honestly ask why we are implementing a particular piece of technology, or are we guilty of running with the masses and being swallowed up by consumerisation, which quite often dictates how our IT departments are operating today?

In a recent interview, Brian Laughlin, Technical Fellow, Technical Architecture / Strategic Planning at the Boeing Company, explained that technology should be used to accelerate what you are trying to share, and the biggest benefits will come from business processes and understanding what you are trying to do before setting out to implement technology.

He shared some advice on how to make technology a success:

"A lot of times we get lost in the glitz and glamour of technology itself. Attack the business process first, try to iron out what you are really trying to accomplish, and look to what the intended goals are of the activity. Then work out a streamlined business process and eliminate as much waste as you can."

From our interview, I learned that it is only then, when that process is complete, should you turn to technology and figure out ways it can control, distribute, and accelerate information you're trying to share.

So it's a worthwhile exercise to take a step back and assess what the cause and beliefs of your organisation are. Or, to quote Brian, "Harness mobile technology to make your business smarter and look upon it as an enabler instead of a savior." In other words, start with why.

Written by Niamh Madigan, Editor-in-Chief, Enterprise Mobility Exchange

Categories: Niamh Madiagn, Enterprise Mobility Exchange, Start with Why, IT, Mobile Technology, mobile strategy, Brian Laughlin, The Boeing Company, Enterprise Mobility Exchange Las Vegas

Thank you, for your interest in Start with Why: Accelerate Mobile Initiatives by Asking the Right Questions First.
Niamh Madigan
Contributor: Niamh Madigan