A Tactical Shift in Process Can Deliver Your Mobile Strategy

Contributor: Niamh Madigan
Posted: 09/12/2013
A Tactical Shift in Process Can Deliver Your Mobile Strategy
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"What radical tactical shift can you make to succeed in the task you are doing and then commit 100% to doing it?" This question was asked by Environmentalist and Swimmer Lewis Pugh, who has spoken about how he had to shift the way he thought in order to achieve his goals of swimming in the freezing conditions of the North Pole and then across Pumori Lake underneath the summit of Mount Everest. A task many of us would never undertake!

But the question is one we can adopt when it comes to undertaking the challenges we constantly face around mobility.

The Enterprise Mobility Exchange recently surveyed members asking them what the biggest challenges were around the implementation and indeed practice of mobility in their organisations over the last 12 months and more specifically, what solutions they plan to invest in to overcome them. The results showed the following gaps when it comes to realising their mobility strategies:

  • Building a coordinated mobility strategy: 46% of respondents said that they will be investing in mobile applications in the next 12 months
  • Integrating new technologies with legacy systems: 62% cited challenges when it comes to ensuring technologies communicate with each other
  • Mobile security: 50% said that a lack of knowledge around future-proofing systems was their main area of concern
  • Mobile applications: For 43% of those surveyed, creating a user-interface that extends to the masses is the main focus
  • BYOX/CYOX (Bring Your Own X/Choose Your Own X): 31% say their challenge is around setting a BYO /CYO policy

Download the full infographic for all the results.

When it comes to fleshing out the challenges within many businesses, consumerisation brings its own problems. As Brian Laughlin, Technical Fellow, Technical Architecture / Strategic Planning at the Boeing Company explains, "in business it's easy to get really excited about an iPad or an iPhone or whatever new technology is coming out. But at the end of the day you're going to be unsatisfied if you don't really understand what you're doing to do with that." (1)

John Leabeater, Lead Technical Analyst, AIDC & Mobility at Coca-Cola also questions what technology is appropriate for each situation when it comes to working in field technology, "iPads are great, but what do you use when an iPad doesn't work?"

Before implementing any technology, many practitioners who have experience suggest starting with a focus on really understanding what the business needs and what you are trying to accomplish with the technology. This will help your organisation to manage expectations, improve processes and leverage the appropriate technology to facilitate the business information sharing thus, maximise ROI.

Drew Frederick, VP Enterprise Architecture and Emerging Technologies at Scripps Networks explains that one of the biggest challenges for his organisation is competing priorities as other ventures can take higher priority and getting enterprise on the list is challenging. "It's a rigorous processes of looking at ROI and then finding quick wins to do smaller applications to enable it and chipping at it pretty slowly," he explained. (2)

However, Chris Marsh, Principal Analyst of the Yankee Group believes the difficult issues are around creating a mobile strategy, which works across the business. "It's about creating governance frameworks that work across the business and all the different types of projects that are being designed and implemented, so that's not going to be solved in a year."

Finding the right solution can be time consuming, but at the Enterprise Mobility Exchange we offer you the opportunity to meet innovative solution providers, all in one place in just 2.5 days out of the office. Join your industry peers, including Google, Target, Boeing, Capital One and The FBI, at the Enterprise Mobility Exchange in Las Vegas (October 28 - 30).


Current Trends

Looking to current trends in the Enterprise Mobility space, trends that have been brought in particular this year include:

Bring Your Own Device: BYOD appears to be still at the top of the agenda in most boardrooms as employees want to get down to the single device; they don't want to have to have their own personal phone and then the company phone and all of these different devices.

Increased cloud activity: Chris Marsh highlights that one of the things that Cloud does is put the attention on Opex rather than Capex models. "Because of the complexities enterprises face and the resistance to investing in solutions on a Capex basis, the vendor marketplace will have to respond in terms of offering more flexible pricing and operational models per user or however that works out, so I think we'll see more of that over the next 12 months."

HTML5 & mobile app development: Recently, Nick Mc Quire, (former) Research Director, IDC Research and CEO of GEMA, explained to the Enterprise Mobility Exchange, "HTML5 is certainly preferred now by developers, indicating why we've seen 80% of developers in our latest survey saying that they're going to develop their applications based on HTML5 tools." (3)

Augmented reality: This brings contextual information about the things that you're viewing. "One of the things that we're seeing the industry trying to shift away from is device-specific development, so that they can get more bang for their buck, to cover a broader range of different mobile devices without having to be unique development for each of those individual devices themselves," explains Brian Laughlin at the Boeing Company.

Future

Looking back five years technology was used within organisations for tactical and functional reasons. However over the last two years there has been a shift and that tactical and functional role has evolved to one that's far more strategic across the enterprise.

David Krebbs, VDC research explains that he sees mobility, as a transformation in terms of the way businesses now operate. "I think that there's a real transformational aspect and that has a lot to do with Cloud. It has much to do with the social and collaboration elements, not only intra enterprise, but also the way that we engage and interact with our customers and our clients."

Moving to the future, Chris Marsh adds that businesses are becoming more aware of their social capabilities, "a lot of the vendors are looking at where, if, in their solution, there needs to be a social fabric."

Looking towards and evolving market of what is available and what can be implemented to organisations, Drew Frederick at Scripps Network summarises, "solution providers need to show how they are different and demonstrate their value - what makes them so special - there has to be an answer that demonstrates that they are a lot better."

Enterprise Mobility Exchange Las Vegas, OCT 28-30, 2013
Finding the right solution can be time consuming, but at the Enterprise Mobility Exchange we offer you the opportunity to meet innovative solution providers, all in one place in just 2.5 days out of the office. Join your industry peers, including Google, Target, Boeing, Capital One and The FBI, at the Enterprise Mobility Exchange in Las Vegas (October 28 - 30).
Additional Resources
(1) Trends & Predictions for Enterprise Mobility 2013: Interview with Brian Laughlin, Technical Fellow, Technical Architecture / Strategic Planning at the Boeing Company
(2) Managing the Mobile Revolution in your Organisation: Interview with Drew Frederick, VP Enterprise Architecture and Emerging Technologies, Scripps Networks
(3) IDC Research shares Top Trends in Organisational Mobile Strategies: Interview with Nick Mc Quire, Research Director, IDC Research

Thank you, for your interest in A Tactical Shift in Process Can Deliver Your Mobile Strategy.
Niamh Madigan
Contributor: Niamh Madigan