Dual Mobile Printing Solutions Unlock New Enterprise Use Cases
Brother has announced a planned partnership with PrinterOn, a leading provider of secure mobile printing, to develop two exciting mobile print offerings for six European markets.
The first solution, PrintSmart Mobile Zone, is designed for businesses that want to offer on-the-go printing as a service to their customers. Hotels, libraries and airports are examples of organisations that will be able to embrace the growing demands from customers for simple and secure mobile services.
Alternatively, PrintSmart Mobile has been developed for SMBs who want to make mobile printing simple for their employees, and easy to control and manage for their IT staff. By using a smartphone, tablet or laptop, employees can effortlessly print to any printer wirelessly and securely.
Both solutions offer users the option to print by email, web upload, mobile app (iOS, Android and Blackberry operating systems are all supported) or PrintWhere driver (for Windows devices). They are both fully cloud-based, do not require any on premise software, and are compatible with Brother's latest Business Colour Laser and Business Mono Laser range of printers.
"We are bringing two new mobile print solutions to market, which are designed to make printing from a variety of mobile devices straightforward, as well as providing the ability to offer mobile print facilities as a public service using our high-quality laser printers," said Chris Marshall, Commercial Director for Brother Europe. "From an IT department perspective, it means a straightforward solution for mobile print, without wasted time spent configuring complicated software and installing multiple drivers."
Recent IDC research commissioned by Brother was used to determine that there is a clear customer need for printing from mobile devices, but an impression from the enterprise market that it isn't easy to achieve this. The research revealed that 75% of companies have had requests from employees to print from mobile devices. However, 51% of smartphone users were not even aware that they had printing capabilities.
Marshall added, "There is a clear appetite for a user-friendly solution that makes printing from a smartphone, tablet or laptop simple and easy for people to access, whether that be at work or while out and about."
Brother's PrintSmart Mobile Zone and PrintSmart Mobile are launching for availability in France, Germany, Ireland, Italy, the Nordics and the UK.
Main Image Source: Brother