Mobile World Congress 2015 Kicks off in Barcelona: Top 5 so Far

Contributor: Robbie Westacott
Posted: 03/01/2015
Mobile World Congress 2015 Kicks off in Barcelona: Top 5 so Far
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Today was the first official day of the event known to so many simply as MWC, with the annual world-famous mobile technology show launching once again in Barcelona following months of anticipation.

Expectations for MWC are extremely high this year, and the first day was full of significant and attention-grabbing sessions that are sure to have an enormous impact on the enterprise and consumer markets in 2015 and beyond.

We've collected the top five announcements from the event so far which could influence the Enterprise Mobility market:

IBM MobileFirst for iOS

IBM has used MWC as a platform to announce the expansion of the IBM MobileFirst for iOS portfolio, to address key priorities for the banking and financial services, airline and retail industries. The next group of IBM MobileFirst for iOS apps will be available for business customisation and deployment as of today.

As highlighted at the Enterprise Mobility Exchange, Las Vegas last year, the full range of made-for-business apps from Apple and IBM hold the potential to transform the job roles and effectiveness of hundreds of millions of professionals globally.

These new IBM MobileFirst for iOS apps include Passenger Car, which empowers customer service agents to address traveler needs from any location, offering passengers a smoother, more personalised experience while making check-in faster and easing airport congestion. Additional apps also include Dynamic Buy, with which retailers can gain real-time perspective and data-driven recommendations on how products are performing, helping to realise better return on investments; and Advisor Alerts, which uses analytics to help financial professionals prioritise client-related tasks while on-the-go, empowering them with valuable tools to make well-informed, timely decisions.

Samsung Galaxy S6 and Galaxy S6 edge

Samsung has announced its redefined smartphones, the Galaxy S6 and Galaxy S6 edge. Creating a new standard for design and performance, the Galaxy S6 and Galaxy S6 edge will look to bring enterprise and consumer users alike the most advanced Samsung technology to offer an unmatched mobile experience.

Among the new features of these highly coveted mobile devices are cutting-edge core technology for enhanced memory speed and lower power consumption, as well as a new, easy to use mobile payment service that will be compatible with more locations than any other offering in one application.

Most importantly, the devices are supported by the upgraded Samsung KNOX, end-to-end secure mobile platform, offering defense-grade features for real-time protection from potential malicious attacks. Both of these new devices are also ready for immediate enterprise adoption, with market leading MDMs and KNOX enhancements enabled at launch to simplify and improve mobile device management.

SAP HANA Cloud Platform Mobile Services

SAP has announced the availability of SAP HANA Cloud Platform mobile services, the foundation of SAP's mobile app development strategy, and the next step in delivering mobile innovations in the cloud.

SAP HANA Cloud Platform mobile services are designed to drive mobile business innovation with simplicity by connecting people, devices and business networks through SAP's unique leading end-to-end capabilities covering the development, staging and secure deployment of mobile apps.

This platform-as-a-service (PaaS) offering is also an attempt to accelerate the integration of the internet of things and big data with mobile business.

Good Technology's Good Dynamics Secure Mobility Platform

Good Dynamics Secure Mobility Platform now supports smartwatches, fitness trackers and other next-generation mobile devices.

Mobile security leader Good Technology announced yesterday support for the rapidly expanding ecosystem of connected things and wearables on the Good Dynamics Secure Mobility Platform. Good is the only EMM solution provider vendor mobilising apps and content for secure access on wearables.

Good Dynamics enables security and protection of business data accessed by, and stored on, wearable devices and shared between other Good-secured apps. Good is also enabling a new era of productivity with access to corporate email and calendars on paired wearable devices through Good Work.

The Good Dynamics Platform enables the development of secure mobile apps for a variety of features on wearable devices, such as mobile identity and access management, including two-factor authentication and access control. The Good Dynamics Secure Mobility Platform is immediately available for the development of Good-secured apps for wearables and other connected hardware.

Panasonic launches MVNO services for connected products at Mobile World Congress

Finally, Panasonic has launched its own Mobile Virtual Network Operator service, allowing its business devices to connect seamlessly with the M2M cloud.

The first trials of the new network were demonstrated at MWC today, with Panasonic stating it will begin to integrate mobile connectivity across product lines, allowing them to access new Panasonic M2M cloud services. These could include remote monitoring, data collection and analysis, driving efficiency and reliability.

Panasonic also announced the establishment of Panasonic Business Software Solutions Europe, formed following the acquisition of DHL Digital Solutions, a team within DHL Specialist Services UK. The new company offers advanced software for the control and management of logistics and supply chain.


Thank you, for your interest in Mobile World Congress 2015 Kicks off in Barcelona: Top 5 so Far.
Contributor: Robbie Westacott