Mobility Transforming the Holiday Season: Black Friday to Cyber Monday
As the period of holiday shopping-sprees commences this weekend, consumers everywhere will be more inclined than ever towards easing the pain by using their mobile applications to do their shopping.
Black Friday and its online counterpart Cyber Monday are predicted to break records this year, both in the total amount of money spent by consumers, as well as the amount of products purchased via mobile devices.
The impressive capabilities of shopping apps, to create a convenient and effortless shopping experience for users, have resulted in an enormous increase in shopping via smartphones and tablets in recent years.
Consequently, retailers will now be preparing for their busiest and most challenging period of the year through multiple channels. According to research conducted by Forrester, there will be a 15% rise in online spending in the US this holiday season.
This is unsurprising, as mobile technology provides the power of streamlined shopping anytime, anywhere. Add to that the extensive selection of discount codes, deals and promotions available to online shoppers, and the rising statistics are certainly justified.
However, the revenue potential for brands to capitalise on is sure to provide adequate motivation for the additional workload this year, and undoubtedly in the future.
Take a look at the infographic from Asurion below and find out what shoppers are using their smart devices for when taking advantage of the holiday retail period.