Volvo Cars to Launch Ground-Breaking Safety Technology Solution at International CES 2015

Contributor: Robbie Westacott
Posted: 12/18/2014
Volvo Cars to Launch Ground-Breaking Safety Technology Solution at International CES 2015
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London, 19 December 2014 - Volvo Cars, Ericsson and protective gravity sports gear manufacturer POC will present a ground-breaking safety technology solution at the International Consumer Electronics Show, taking place 6 - 9 January in Las Vegas.

The innovative technology will connect drivers and cyclists on the road for the first time ever.

This ground-breaking safety technology solution will involve a connected Volvo car and cycling helmet that will establish a 2-way communication, providing proximity alerts to both the driver and the cyclist, reducing the possibility of accidents on the road, which reportedly account for 50,000 cyclist fatalities and injuries a year in the US alone (NHTSA, November 2013).

The cyclist's position will be communicated to the car through an app connected to Volvo Cars cloud, and vice versa. The users will be warned if an imminent collision is calculated, allowing them to take action to avoid a potential accident. The technology even offers protection for the cyclist in a driver's blind spot, sending a head-up display alert, whilst warning the cyclist via an alert through a light mounted on their helmet.

This ground-breaking cloud-based solution is generating a great deal of excitement in the build up to its release in January, due to the possibilities of saving a significant number of 'unprotected' road user's lives, as well as the opportunities to develop further safety solutions in the future. The partnership is an all-Swedish collaboration, bringing Volvo, POC (the leading manufacturer of protective gear for gravity sports athletes), and Ericsson together for the development.

Klas Bendrik, VP and Group CIO at Volvo Cars commented: "The partnership between Volvo Cars, POC and Ericsson is an important milestone in investigating the next steps towards Volvo Car's vision to build cars that will not crash. Today our City Safety system, a standard in the all-new XC90, can detect, warn and auto-brake to avoid collisions with cyclists. By exploring cloud-based safety systems, we are now getting ever closer to eliminating the remaining blind spots between cars and cyclists and by that avoid collisions."

Stefan Ytterborn, CEO and Founder of POC added: "The partnership with Volvo Cars aligns very well with our mission to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists."

Per Borgklint, SVP and Head of Business Unit Support Solutions at Ericsson said: "Our work with Volvo Cars to explore the connected society, protecting the millions of cyclists on the road is just the latest example of innovation that can change the world."


Thank you, for your interest in Volvo Cars to Launch Ground-Breaking Safety Technology Solution at International CES 2015.
Contributor: Robbie Westacott