British American Tobacco: Leading the Way in Corporate Mobile Applications

Niamh Madigan

Phil Colman, CIO of British American Tobacco (BAT) discusses current trends in enterprise mobility including the power of consumerisation and how this is spilling into corporates, which is having a knock-on effect on how companies are managing devices.

The challenges around this are looking for ways to control what is set up as consumer choice with a corporate and ways to treat and support a device that does not belong to the organisation.

When it comes to adding enterprise applications to mobile devices for the employee, he gives advice on how to keep it simple, using a HTML5 format, while remaining device agnostic. Phil also explains the successes of BAT in enterprise mobility, such as building their own corporate app store which is capable of sitting on a number of different devices.