5 Things We Learned At The 2018 Enterprise Mobility Transformation Exchange

A Memorable Exchange

Steven Lerner

After two days full of presentations, think tanks and business meetings, the 2018 Enterprise Mobility Transformation Exchange wrapped up in Carlsbad, California. This year’s Exchange was especially memorable with the presentation of the first Mobie Awards.

At the heart of the Exchange were the presentations from industry leaders about the most pressing issues in mobility and digital transformation. Business IT is rapidly changing, and the presentations reflect on the latest trends. Here are five critical takeaways from Day 2 of the 2018 Enterprise Mobility Transformation Exchange.

1. Mobile App Development Is Not One And Done

The process of developing a mobile app doesn’t just end in deployment, and IT leaders must maintain mobile apps during the entire lifecycle. This subject was highlighted during a presentation by Joseph Rago, director of digital innovation with Ulta Beauty, about empowering associates with mobile apps. Rago provided a case study about how Ulta Beauty’s mobile inventory application (MIA) was developed to help associates deliver improved customer experiences. The goal for an app should be to solve a direct problem for employees, and it is important to have multiple rounds of user feedback. Enterprises should harness this feedback over the lifecycle of the app, or as Rago said, “test, learn, iterate, improve.”

2. IoT Is No Longer Just ‘Nice’ To Have

The Internet of Things (IoT) has evolved from a luxury to a necessity. Enterprises are prioritizing IoT deployments to generate new service revenue. As Syed Zaeem Hosain, CTO for Aeris Communications, explained during his presentation at the Exchange, the impact of IoT is enormous. There are some basic determinations that enterprises should have in place before IoT deployment, including the reason for implementation, metrics for success, timelines for deployment, and monetization. When designing an IoT application, enterprises should consider power, sensors, connectivity, size, security, privacy, and analytics. Finally, planning for growth and scale should be done as early as possible so that enterprises can be prepared.

3. EMM And MDM Controls Are Not Enough For Security

Mobile devices are constantly under attack, and enterprises are turning to enterprise mobility management (EMM) and mobile device management (MDM) as solutions. The problem is that these device management solutions provide basic controls. In fact, MDMs provide little or no detection against app-based networks or OS based attacks. The mobile ecosystem is constantly evolving and solutions are required so that enterprises can easily identify vulnerabilities as they arise. Brian Jacome, the director of applications and controls of the Royal Bank of Canada, discussed how his organization executed a strategy to improve mobile security beyond EMM and MDM. The presentation included challenges faced during the roll-out, and next steps in the mobile journey.

4. Access To Data Has Revolutionized The Health Care Industry

In 2013, Aetna and Inova Health System broke the payer-provider mold, creating Innovation Health, a joint venture health plan. Chief Medical Officer Sunil Budhrani delivered a presentation about how this new connected health plan changed the way that care is provided. The key to this was the improved access to comprehensive data analytics between medical facilities and patients. According to Budhrani, the exchange of information between electronic medical records and claims data has improved health care results and costs. With the new innovations, health providers can evaluate the clinical efficacy of a technology monitoring system for medical treatment. This example can be applicable to all industries, as the use of data analytics typically results in improved outcomes.

5. Design Thinking and UX Design Should Be The Heart Of A Mobile Strategy

There is a growing trend in organizations to have computer systems and software exchange information. As a result, enterprises have seen the creation of a unified environment where organizations have to balance cost, security, and the user experience at the same time. During a presentation about harmonizing a technology environment, IT expert Norman Palmer discussed the centrality of mobility. The foundation of a good mobile strategy should emphasis UX design so that the process can be improved. Enterprises should also explore agile and lean agile methodologies.

In addition to the informative presentation, the Enterprise Mobility Transformation Exchange was an incredible event where dozens of end users and service providers networked, connected, and discussed important issues.