Mobile Technology Wanted By 94% of Consumers In Physical Retail Stores

Simon Barton

A new report by SOTI shows that mobile technology in the bricks-and-mortar arena is having a direct impact on customer experience. For retailers, this makes investing in mobile essential, with the report advising that it becomes a central component of their wider strategy. The research demonstrated that 73% of customers experienced superior customer experience when mobile technology was used in-store, with 94% stating that they would prefer to see more mobile solutions including; interac...
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