Don't Scare the Customer: Build Your Mobile Strategy Around Them

Niamh Madigan

The proliferation of mobile and tablet use globally has given consumers more power than ever before; being able to buy from anyone, anywhere. Enterprise Mobility Exchange speak to Esteban Kolsky, Founder of ThinkJar and Chairman of the mCommerce Exchange 2014 event. Esteban explains the importance of managing the customer relationship effectively in this mobile age and shares insight on how to leverage technology to deliver a better service to the customer. He looks ahead and predicts the techn...
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