Measuring Maturity in the European Enterprise Mobility Market

With only 20% of European organisations being deemed 'mature' in their mobile initiatives, by IDC Research Group, the question must be raised - what are the vast majority of practitioners missing to take their enterprises to the next level?

Following their recent research conducted around a unique Mobile Maturity Model, which is applied to regional markets by IDC practices across the globe, John Delaney, Associate VP of Mobility Research spoke to Enterprise Mobility Exchange about some of the headline trends and most interesting patterns which emerged from the European mobility space.

John addressed the aforementioned question of how companies can ascend to a fully-mature mobile organisation, whilst also outlining some of the research results which have more encouraging implications for the market moving into 2015.