The Road to Enterprise Mobility Exchange, East Coast, Day 3: Analyst Insights

ã??Although mobility has risen in terms of mind share as a digital priority, that doesnã??t necessarily mean that the thinking being done around mobile is the right kind of thinking.ã?쳌

In this interview, Chris Marsh, Principal Analyst for Yankee Group, suggests that organisations need to think more expansively about their mobility strategies, and work together across all lines of business to understand what the common architecture to support mobility needs to look like.

Despite not taking part in the ã??Clash of the Analystsã?? structured debate at the Enterprise Mobility Exchange, East Coast later this month, Chris and Strategy Analyticsã?? Kevin Burden were both asked the same questions as our two participants, to add even more depth to this comprehensive view of the current Enterprise Mobility landscape.

Chris also spoke to us about how different ways of testing solutions can help the infrastructural and financial challenges which are often associated with mobile deployments, and shared his views on other crucial aspects of mobility within the enterprise.

Join 80 C-Suite, VPs and Directors of Mobile Workforce, Field Service, IT, Fleet Management, Architecture and Operations from Fortune500 and Global500 organisations at the Enterprise Mobility Exchange, 25 - 26 May 2014. Click here to request an invitation and find out how you can also hear from Walmart, Molina Healthcare, Philips, GE, UPS, PepsiCo and many, many more.