Big Data to Drive Enterprise App Growth

Mike McEnaney

Technavio research analysts are forecasting positive growth for many segments of the global enterprise application market over the next four years as several related markets, including advanced analytics, network analytics and mob analytics will witness an increase in revenues.

The advent of big data is an important growth driver for the global enterprise application market. Due to extensive data generation, many enterprises need business analytics solutions to automate the process of tracking performance and behavior. Thus, implementation of advanced analytics will likely find widespread adoption among many global enterprises to manage large amounts of data efficiently. The ability of advanced analytics to facilitate the understanding of customer behavior will further foster its growth until 2020. With this, analysts predict the global advanced analytics market to grow at a CAGR of around 22% during the forecast period.

Over the past decade, advances in technology have encouraged many enterprises to develop a mobile workforce. The increased adoption of BYOD has become a key growth driver for the network analytics market. Thanks to this trend, an increase in DDoS (distributed denial of service) attacks is expected to aid market growth, and help it record a CAGR of close to 26% until 2020. Hackers are opting for DDoS techniques, which is an improved version of DoS, to initiate a coordinated attack from multiple systems. Therefore, increased instances of DDoS attacks in the BFSI and government sectors will lead to a high demand for network analytics solutions in the future.

Technavio research analysts predict the global mobile analytics market to record a CAGR of 21% during the forecast period. The mobile analytics market is driven by an increase in use of data analytics. Numerous organizations are adopting mobile analytics as a part of their strategy to implement analytics solutions to understand consumption patterns.

“Mobile analytics is used to analyze mobile website traffic just like traditional analytics. It involves data gathered from the analysis of visitor access to websites on mobile devices. It determines which mobile marketing campaigns work best for a business. It also helps evaluate aspects of the website that work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns, of mobile sites and services,” said Soumya Mutsuddi, one of Technavio’s lead analysts for ICT research. 

Competition among large open-source enterprise mobility solution providers is predicted to become intense with the entry of many pure play enterprise mobility solution providers in the market. The network analytics market will however witness a significant jump in product and service extensions, innovations and M&As during the forecast period. Overall, large companies will continue to dominate this market due to their ability to provide innovative and high-quality services to end users.

Initially, many enterprises had perceived advanced analytics to be an expensive process. However, that perception is changing rapidly under current conditions, as several enterprises have understood the benefits of analytics in developing customer-oriented market strategies. This trend is likely to swell over the forecast period and augment the growth of enterprise application.