The Buzzwords IT Leaders Are Most Tired Of Hearing

Putting These Popular Words To Rest



Steven Lerner
01/15/2019

In enterprise IT, buzzwords are as common as ever. For the past years, a series of technology buzzwords have permeated businesses, and they have been used in almost any facet.

If you read Enterprise Mobility Exchange, you’ve probably noticed that we have extensively covered the most prolific buzzwords in the industry. Some of these words have been used so often, that you probably already used some of them without realizing it. Other words are mistakenly labeled a buzzword, and actually carry significant meaning.

Previously, we’ve explained:

  • That blockchain is perceived as a buzzword for some IT leaders, despite the numerous applications and use cases that are flooding the industry (84% of businesses are already dabbling with it).
  • The importance of creating a mobile experience that is frictionless for users, but this jargon is also a buzzword in the enterprise.
  • How synergy became the posterchild for annoying buzzwords, but there is a time and place to use synergy because it is critical to the success of a business.
  • Why IT leaders should use phrases like leading edge or cutting edge to describe innovative technologies, instead of bleeding edge.
  • That Software as a Service (SaaS) is a practical solution for many enterprises, but it is not appropriate to call every application SaaS.
  • How big data became the mother of all enterprise technology buzzwords, and it still has immense practical applications in the enterprise (Over half of businesses are already adopting big data).

Getting To The Source Of Buzzword Frustrations

To understand more about the buzzwords that make IT leaders cringe, Enterprise Mobility Exchange asked a few of them in person. At the 2018 Enterprise Mobility Transformation Exchange, we spoke to several mobility professionals about the buzzwords that they are tired of hearing the most.

“The one technology buzzword that I am tired of hearing would be next generation,” said Don Coates, manager of integrated digital development services at Northrop Grumman. “Everything is always far out in the future. You have to build things that are useful today. Hopefully, you’re looking into the future, but you have to build applications for what we have to do today.”

Tech companies are notorious for calling their products ‘next generation’ or ‘next gen.’ Although there are cases where the latest version is significantly more advanced and deserves to have this title, it shouldn’t be used all of the time. Simply saying ‘improved’ instead of using the ‘next generation’ label would be more appropriate.

“The one technology buzzword that I am most tired of hearing is collaboration,” said Aaron Kimbrough, senior manager II, digital operations at Walmart. “I think it is already proven that collaboration is vital to business today. It’s a buzzword that’s really not needed any longer.”

Although collaboration is an important component for digital transformation, it can also be considered a buzzword if it is used repeatedly.

“The most used buzzword that I am tired of hearing is probably build once, deploy anywhere,” said Joe Rago, director of digital innovation at ULTA Beauty. “The idea that you’re ignoring some of the nuances that exist between different platforms, like iOS vs. Android. I think it’s more of an element of needing to understand and respect the differences, but also being able to cater to the unique needs of both.”

The concept of ‘build once, deploy anywhere’ carries significant meaning in the production of applications. However, if the phrase is used excessively, then it can turn into an annoying buzzword.

The one buzzword that I’m tired of hearing is probably agile,” said Andrew Dudley, executive director, product engineering at Kaplan. “But at the same time, it’s a crucial part of what I do.”

Agile has greatly impacted the software development field, and yet it has also transformed into a buzzword because it is has been appropriated by different business units.

Watch the video responses from the IT leaders:

Are there any technology buzzwords or phrases that you are tired of hearing? Share them with Editor Steven Lerner by emailing steven.lerner@enterprisemobilityexchange.com.

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