Developing Killer Apps For A Global Audience

The Consequences Of Missing High-Severity Bugs

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Steven Lerner

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As the demand for mobile apps and a great user experience increases, companies are spending a great deal of time and resources to develop, enhance UX, and deploy them to users at a faster pace. To release apps quicker and stay ahead of competition, developers often feel forced to speed through quality assurance (QA) testing, which can result in error-ridden apps that crash and leave users dissatisfied.

The challenges get more complicated when companies with a global footprint try to release apps to international markets. Each market has its own unique bugs and other issues that can disrupt the app’s release. With a plethora of different mobile devices all over the world with contrasting size screens, the app may not work as intended. Wireless network speeds can also vary by market. Over 70% of app users are not native English speakers, and simply translating the language on an app alone won’t account for the context of the words.

Conducting proper QA with localized human testers can ensure that apps work in each international market. Failure to do so can cause slower and buggier releases of apps, which could result in a significant loss in revenue and brand credibility. Flawed apps can offend both international customers and employees.

Download this whitepaper to learn:

  • The risks of carelessly ignoring high severity bugs in different markets during testing.
  • Why virtualized testing systems don’t address the types of bugs spotted by localized, human testers.
  • How a process-driven approach to QA can decrease testing times without sacrificing app capabilities.