Truly Smart: Machine Learning Comes To The Mobile Phone

The term game changer has become a trendy buzzword in recent years, but smartphone maker Huawei may have good reason to put it front and center this week.

The Huawei Mate 9 is bringing machine learning to the smartphone, the company announced, and will learn users’ habits to build app priority, meaning app icons will be rearranged based on the user’s preferences.

That process, Huawei, says, is run directly on the phone and not the cloud, “for better performance and privacy protection.”

In addition to the front-facing technology, the phone automatically manages resources by prioritizing CPU, RAM and ROM for optimal performance and closes memory intensive background apps, Huawei said. “Within the CPU, fine-grained scheduling maximizes computing efficiency. For RAM, it automatically recycles memory resources, creating more memory for priority apps and enabling stutter-free performance. And for ROM, it opens an exclusive channel of Storage I/O making the apps you use the most work even faster.”

The new phone couldn’t come at a better time for the developer, as its primary competitor, Samsung’s Note7 has been taken off the shelves due to flammable batteries, which resulted in a disastrous financial Q3 for the South Korean-based tech giant. The Mate 9, like the Note7, runs on Android and is primed for enterprise use, according to Huawei.

“We know that for today’s business users, a fast and functional smartphone is just the beginning,” said Huawei Consumer Business Group CEO Richard Yu in a statement. The phone will be available for purchase in 12 countries this month, and will be released in the U.S. in January 2017.

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