Adidas: Meeting Increasing Customer Demands

At the 2012 European Customer Experience Exchange, Adidas presented their virtual footwear wall, which is still currently in its early stages, as part of the 'Meeting Increasing Customer Demands' panel.

In this video, former VP of Global Retail Marketing Chris Aubrey discusses some of the major aspects of retail, and how he feels they will need to adapt over the next few years, in order to keep up with consumer demands.

Due to the recent developments in mobile commerce, as well as the surge in online retail activity which has occurred this holiday season, we have decided to revisit the presentation to highlight some of the key ideas which were explored.

This aligns with a number of current views on mobile technology, heading into the new-year and towards the 2014 mCommerce Exchange.

Categories: Adidas, Enterprise Mobility, mCommerce, Retail, eCommerce, Mobile Apps, Social Media, Customer Experience