Alice Tran is a marketing professional with more than 10 years of proven success in achieving positive results. She is a leader with the strong strategic, analytical, and technical abilities to generate demand, conversion, and revenue. Alice is passionate about analyzing data to make intelligent business decisions and create the best customer experiences. Alice currently serves as the Vice President of Marketing for Mobile Solutions, a SaaS company that provides full life-cycle Mobility Management Services including procurement, staging & kitting, real-time expense management, business analytics & reporting, managed Enterprise Mobility Management (EMM), repair and disposition. Alice is responsible for all facets of the marketing spectrum, from designing program strategy through measuring performance and optimizing results. She contributes strength and focus through her background in integrated marketing strategy, demand generation, digital marketing, reporting and analytics, CRM, marketing automation, and team building and mentoring. Alice has always loved the innovative and fast paced technology industry and is thrilled to be in the mobility space, as all communication trends point towards mobility. Folllow @alicetran254 on Twitter.