Chris Marsh, Principal Analyst, Yankee Group
Chris Marsh, Principal Analyst,Yankee Group
Chris Marsh is a Principal Analyst with Yankee Group's Enterprise Research group. Chris focuses on analysing the impact of mobile, social and cloud technologies on enterprise and service provider business models. In particular, he analyses the key trends transforming the enterprise IT landscape, including consumerisation and "bring-your-own,", with a specific research focus on the supply-side managed service marketplace of services such as mobile device and application management, mobile connectivity and security, telecoms expense management, enterprise mobile application platforms and mobile virtualisation. Chris provides forward-looking guidance to enterprises, vendors and service providers around the evolution of these technologies into enterprise mobility management platforms.
Chris is on the editorial advisory board and is a regular contributor to Mobile Enterprise Magazine, and is on the Advisory Council of the Enterprise Mobility Exchange events.
Before joining Yankee Group, Chris was a research manager in Nokia's Global Consumer Analytics and Insights function, analysing changes in the mobility landscape with a focus on identifying early indicators of changes in consumer behaviour. These insights fed into front-end strategy by outlining strategic opportunities for brand and product developments. Prior to Nokia, he gained significant research methodological experience working agency-side in financial research, helping global top 1,000s with their competitive positioning, process improvement, product development and customer targeting.
Chris holds an M.A. in International Relations from St. Andrews University and an MRes (Masters in Research) from King's College London