Enterprise Mobility Adoption and The Importance Of Culture

Simon Barton

In a recent research initiative conducted by Enterprise Mobility Exchange, 11% of our survey’s respondents identified user adoption as their top mobility challenge. It was also a topic of interest at EME’s Financial Services event, with a number of the Exchange’s participants identifying it as a problem facing mobility adoption in the enterprise.

The ‘aging workforce’ seen in many industrialised nations, often shoulders the blame when a company fails to successfully innovate. There is, however, little evidence to support this. More often than not, it’s not a question of age, but the time someone has spent at a company which influences their desire to change, or their fear that technology will negatively impact their working lives.

Organisations now recognise that by encouraging their workers to go mobile they can gain a lot in terms of productivity and revenue growth. A recent report by Boston Consulting Group, for example, showed that a number of medium sized enterprises increased their revenue two-fold after they had implemented a mobile strategy. For those companies which didn’t see such a spike in performance, the assumption that their employees would take to mobile like a duck takes to water was their biggest downfall.

User experience plays an important role in creating a mobile-first culture. In our survey, of those who highlighted user adoption as their main problem, 73.3% saw user experience as the main issue for slow adoption rates. Only 16% of people re-enter an app if their first experience is negative. This demonstrates just how important user experience is for the enterprise, and that poor usability is bound to impact adoption levels in the enterprise.

If your workforce is resistant to change, designing an application which deviates from an employee’s logical path of working will likely cause unrest. The application should improve an employee’s workflow and make it easier for them to do their job straightaway. If it doesn’t, disdain for mobile applications could ensue quickly, causing people to question whether mobility can really have an impact on their job, and the company’s profitability as a whole.

In recent years, there’s been a real push from organisations to go-mobile due to technological developments, and that in itself has caused problems. Some companies have rushed the migration from desktop to mobile, and that’s made for slow, buggy applications. Therefore, a mobile-first approach is essential. Only the most important information should find its way onto an application, and that should lead to higher levels of adoption.

In today’s business climate, technological innovation is imperative. Yet for those who have enjoyed long, successful stints at a company, might view mobile adoption as unnecessary. Senior managers in this predicament shouldn’t give up. Instead, they should work with development teams to design applications which improve worker productivity straightaway.

If this can be done, a company’s workforce should quickly come round to the benefits of mobile, allowing a mobile-first culture to spread round an organisation. 

If you would like to learn more about the importance of user experience, please check out this report.