Keynote and Crittercism Aim to Improve App Quality and Performance for the Digital Experience

Wednesday, February 4, 2015.

Keynote, a global presence in digital business optimisation, has announced a strategic partnership with Crittercism, a mobile application performance management organisation.

The partnership is designed to drive the co-development of integrations between the Crittercism Mobile App Performance Management Platform and Keynote’s Mobile Quality and Performance Intelligence Solution.

This will ensure that customers receive a positive and powerful mobile experience through the rapid delivery of apps that are continuously released and closely monitored in real-time.

As the line between testing and monitoring continues to blur, this first-to-market solution from Keynote and Crittercism allows faster mobile app releases whilst retaining a high quality. Quality and performance are two key components of achieving a pleasing customer experience.

Feautres such as these will help enterprises engage their employees and drive adoption. With around a third of mobile app usage lasting less than one minute today, an exceptional experience is paramount to succeeding with this kind of digital transformation, and generating solid ROI.

"With many consumers and employees abandoning low-performing apps in a fraction of a second, the expectation for higher quality experiences delivered by apps that perform is greater than ever," said Jennifer Tejada, chief executive officer, Keynote. "Our partnership with Crittercism underscores our joint commitment to help our mutual customers deliver a higher quality, frictionless digital experience to their customers."

"As apps make the shift to businesses and services, the need for quality becomes ever more important, and the key to achieving an optimal level of performance lies in managing the entire lifecycle of an app," added Andrew Levy, Co-Founder and CEO of Crittercism. "Together, Crittercism and Keynote provide an end-to-end solution to ensure a high standard of quality is being maintained from the testing phase of the app, all the way to production."

Other benefits of the integrated Keynote and Crittercism solutions include instant identification and prioritisation of real customer crashes and exceptions that can be built into the regression testing process; a real-time, correlated view of real and synthetic mobile app performance to continuously gauge app and customer journey success after download, from an app marketplace; and proactive diagnoses of mobile app performance issues, to resolve issues before they impact experience, and ensure consistency in meeting customer expectations.