Personalised and Relevant Mobile Marketing Helps Retailers Drive Engagement

Tealium, a leader in real-time customer data solutions, has announced the ability for marketers to use the Tealium iQ tag management system with IBM Commerce solutions.

This will allow businesses to quickly and easily launch personalised marketing campaigns across all channels, to drive more relevant and successful customer experiences.

Through collaboration with IBM WebSphere Commerce, Tealium will provide retailers with more centralised management of disparate marketing applications and data.

Marketers will be able to manage digital marketing vendor tags within IBM's eCommerce platform, to create customised shopping experiences consistently across channels including mobile, social, and in-store.

Tealium iQ will enable marketers to flexibly deploy more than 800 turn-key digital marketing vendor tags, which in-turn will allow retailers to provide a range of personalisation services that make their online brand experience more relevant to each customer.

"The combination of these leading technologies, and the ability to use them side-by-side, allows us to build more personalized campaigns and make adjustments to our campaigns much more quickly," said Gary Black, Partner and CTO at SHOP.CA. "These investments are critical when it comes to driving successful marketing initiatives and, ultimately, a successful e-commerce business."

SHOP.CA, is currently using Tealium iQ in combination with IBM WebSphere Commerce,and has become the fastest growing retail site in Canada, as well as one of the top 10 most visited Canadian-owned eCommerce sites.

IBM Commerce solutions are designed to help clients understand customer behavior and use insights to help deliver fully personalised and relevant experiences . By leveraging pre-built integrations for applications such as Tealium, retailers can deliver higher value and bring those capabilities to market faster, to differentiate their customer experience.

"The value of real-time data multiplies exponentially when it becomes actionable," said Mike Anderson, CTO of Tealium. "When a retailer can build a comprehensive view of their customer in rea-time, and then use that data to create meaningful, rich customer experiences, that's when the magic happens and more online revenue potential is realised."

"In the age of the empowered customer, retailers need to react quickly to new trends and buying patterns, to help meet their customer needs and deliver their brand promise," added Adam Orentlicher, Director of eCommerce Offerings & Strategy at IBM Commerce. "By putting the power of personalisation in the hands of marketers on a centralised platform, IBM can help businesses understand how their customers behave so they can deliver exceptional customer experiences at every turn."When aligned with engaging, contextually aware mobile apps, enterprises can optimise their relationships with customers and leverage solutions such as these to significantly improve their marketing and retail performances.