PowWow Mobile Acquires StarMobile To Bolster Enterprise App Platform

Looking to accelerate its innovative platform that allows enterprises to deliver modern native apps quickly, PowWow mobile announced Thursday it has acquired StarMobile, Inc., an Atlanta-area cloud-based solution provider that allows customers to mobilize enterprise applications on any mobile device.

PowWow’s SmartUX Platform is used to accelerate mobile app development by transforming existing Windows and web applications and workflows into modern mobile experiences or by creating net new apps that connect to any third-party data source, API or SQL.

The San Francisco-based company’s acquisition of StarMobile, Inc., will enable the young enterprises to join forces and leverage each other’s capabilities. StarMobile’s platform is a codeless, cloud-based solution designed for enterprise apps.

“Welcoming StarMobile into the PowWow family allows us to build upon our strong momentum in enterprise mobility to further accelerate growth,” said Kia Behnia, Chief Executive Officer of PowWow Mobile, in a statement. “PowWow has amassed an impressive roster of customers and partners, and we are excited about the opportunity to work with StarMobile customers and partners moving forward. The addition of StarMobile solution capabilities will further enhance the PowWow SmartUX™ Platform. No other solution offers such broad capabilities to transform any existing application, or to create new, native apps, for use on any endpoint. Our respective technologies are complimentary, and our combined capabilities will allow all customers to leverage our unified platform to address a broader set of use cases in the future.”

PowWow’s last major announcement came at the VMWorld 2016 event in August, when it unveiled the aforementioned SmartUX platform, which enables enterprises to extend any Windows 10 ecosystem, iOS, Android or HTML5 component without having to deal with the complexities of legacy applications.

“Four years ago, StarMobile started with a vision to enable companies to modernize and mobilize the applications they use to run their business faster, simpler and at a lower cost than any other approach,” said Todd Fryburger, President and Chief Executive Officer of StarMobile, in a statement. “The company has set the pace for innovation in enterprise mobility ever since our core technology was conceived at the Georgia Tech Networks and Mobile Computing Research Group. We are excited by this combination with PowWow, as it takes that vision to a new level, leverages our respective strengths, and provides customers with a powerful platform to enable them to fulfill the explosive demand for digital transformation.“

The transaction is expected to close within the next 30 days. Terms of the deal were not disclosed.