The Top 10 Leading Brands in mCommerce

The number of consumers whose retail activity is dedicated exclusively to mCommerce is having a titanic impact on the business strategies of brands, in terms of mobility, marketing and customer experience.

The emphasis on the importance of optimising and leveraging mobile technology could not be higher in the current retail market. Both mobile-first and Omni-channel design for websites, as well as the development of mobile apps, allow retailers to radically expand the reach of their online presence and considerably increase sales opportunities.

Following phenomenal levels of mobile device-specific activity over 2013, it has now been surmised that almost one third of consumers who visit the top 10 retailers (unique monthly visits) have eliminated use of all channels other than their tablets or smartphones. This revelation stems from research conducted by comScore Inc., a web and mobile measurement firm.

In terms of the global retail landscape, users who only used mobile devices as of December 2013 contributed 14% of activity. This figure can be attributed to leading mobile evangelists, users who don't own a PC and rely entirely on their smartphones or tablets, and consumers from a young age demographic.

These figures are supportive of a recent report conducted by Morgan Stanley's internet and retail research teams, which predicted the global eCommerce market value to reach $1 trillion in less than three years. In spite of this, mCommerce is still considered a largely under-utilised opportunity.

Here are the top 10 brands leading the way in mCommerce as of December 2013:

1. Amazon
2. eBay
3. Walmart
4. Target
5. Apple
6. Best Buy
7. Netflix
8. QVC
8. Macy's
10. Kohl's

Our 5 honourable mentions:

1. Groupon
2. Nike
3. RetailMeNot
4. Asos
5. Pandora

Categories: Enterprise Mobility, mCommerce, Consumerisation, Mobile Devices, Mobile Apps, Customer Experience, User Engagement, Mobile Marketing, Retail