The App Economy Is Solidifying Mobile Transformation




Business is about return on investment, plain and simple. If there’s no profit, there’s no business.

In the ever-widening scope of technological innovation, those companies who take advantage sooner and with proper techniques tend to lead the pack in their individual industries. When considering enterprise mobility and how that’s transformed the way organizations run, there are myriad ways IT administrators can harness those tools to widen the bottom line.

Which brings the conversation to one specific subset of mobility, and that’s the enterprise apps that are fueling the way workers are taking advantage of mission-critical tasks, in turn enhancing productivity and speeding up workflows.

But the state of enterprise mobile apps seems to always be in flux, and it takes a dedicated IT team to streamline necessary functions for individual lines of business and their operations. In doing so, companies must work backwards in the enterprise mobile application process by defining end results and outcomes before taking the first tangible step.

Once that’s defined, the sky is the limit, and that’s why the app economy has become such a solid backbone for mobile transformation.

Exactly 10 years ago this month, Apple unleashed its application SDK for its flagship iPhone, not yet a year old. In doing so, the app economy has seen nothing but an upward trend at a staggering rate, with iOS accounting for $86 billion in earning by Apple-specific app developers as of January 2018.

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There are more than 2 million apps in the Apple App Store presently, and when tacking on another 3.5 million in the Google Play Store, it’s clear mobile apps are to devices what tires are to vehicles. They’re essential to forward movement; the wrong ones will wear thin quickly and be replaced; and the right ones will get you through a snowstorm any day of the week.

The trickle effect from the high performing enterprise mobile applications is more of a firehose, but in a good way. Consider this: properly constructed apps for employees will of course enhance productivity, shorten workflows, and in some way – whether it’s time or money – create return on investment.

See related: Alaska Air Uses iPhones, iPads For Rapid Mobile Transformation

But with that newly implemented technology comes a slew of other needs, such as application management, application security, secondary apps that can augment the initial product and other springboard considerations.

“Defining ROI can be a tricky proposition on mobile applications,” said Brad Shafton, Director of Innovation & UX at Hologic. “Many efficiencies come from process, or are seen as just keeping up with the competition. So how do we show value in our investments? What are we looking for to justify the next project? It can be tough to compare one project to the next but we have to define some consistency to see where our investments are worthwhile and when we need to move on.”

No enterprise or IT team will ever hit the nail on the head in the first try, especially in the world of mobile applications where technology is advancing, but not nearly as quickly as user needs. The app economy is proving that there’s an entire industry ripe to support innovation for the mobile enterprise, and with the proliferation of connected devices, won’t be going away any time soon.