Capital One Bank: How a Digital Strategy is Critical to their Business


Niamh Madigan
09/03/2013

Capital One Bank, one of the largest banks in the US explains how a mobile strategy is essential to how they operate as a business. Jeff Elgin, VP of Digital and Mobile IT at Capital One explains how mobile capabilities have come a long way in their organisation as they offer a great selection of mobile services to customers. He speaks specifically about their offering in the reward space in terms of points, miles and the ability to redeem those through their mobile devices. The main challeng...
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