LexisNexis CMO: Tips to Create a Robust M-Commerce Strategy
A mobile commerce strategy is around providing the right information to the right individuals at the right time. But there are challenges around implementing m-commerce, such as consumer adoption and the mobile landscape doesn't always lend itself to the richness of capability customers always want, so it is often difficult to encourage customers to change and see the benefits of mobile capabilities.
Steve Mann, CMO at LexisNexis gives tips on how to get around these inhibitors.He also explains...
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