Accenture Makes a Move on Challenges in Mobile Application Management

Contributor: Robbie Westacott
Posted: 04/09/2014
Accenture Makes a Move on Challenges in Mobile Application Management
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Accenture invests in and forms alliance with Crittercism to expand mobile application management capabilities.

Accenture and Crittercism, a leader in mobile application performance management (mAPM), announced today - Wednesday 9 April - that they will work together through an alliance agreement to address the challenges enterprises face when developing and implementing their mobile application strategies. In addition, Accenture has made a minority investment in Crittercism and will take a seat on the company's Advisory Board.

Through the alliance agreement, Accenture will become a reseller for Crittercism's mAPM solution, making the tool available to clients alongside other elements of the Accenture Application Factory, which designs, builds, tests and manages applications for enterprises around the world.

"Applications are an increasingly important and complex element of enterprise mobility strategies, so we're thrilled to be formalizing our relationship with Crittercism, which is so innovative in the field of app performance management," said Jin Lee, senior managing director, Accenture Mobility, part of Accenture Digital.

"This alliance will allow us to integrate the performance monitoring tool that Crittercism operates on tens of thousands of applications, with the Accenture Application Factory. As our clients are advancing their app strategies, we can now offer them timely insights into their apps' performance, and help them to drive a consistently good experience for their users, which is vital to success."

"We're very excited about both Accenture's investment in Crittercism and the accompanying alliance agreements," said Andrew Levy, co-founder and chief executive officer of Crittercism. "The Accenture Application Factory covers every step of the application lifecycle, from ideation to monetization and management, so to be able to bring that together with the Crittercism mAPM solution will add real, tangible value to our joint clients. From now on, businesses will be able to go to just one place to get everything they need to start, manage and grow successful mobile application strategies."

Crittercism helps enterprises understand how their apps are performing across different devices, networks and Operating Systems, and what may be causing issues around application response time, uptime and crashes. This data enables real-time identification of productivity and revenue loss from apps. As part of a Joint Development Agreement also signed, Accenture has overseen the development of the Crittercism Executive Dashboard App for the iPad.

This will provide C-level executives and senior leadership of clients with a high-level view of the health of their mobile app strategies, with a dashboard designed to enable teams to communicate seamlessly, and be empowered to take immediate action where application performance requires it.

"As a result of these agreements with Crittercism, the scale and depth of the mobile app solution that we can deliver will be very valuable to our clients," continued Jin Lee. "By working closely together with Crittercism, the Accenture Application Factory just made app management and maintaining high performing apps significantly easier for businesses."

Further details of the Crittercism funding round that Accenture has participated in can be found here.