Three Clicks or Less: The Importance of Focusing on the User Experience in Mobile App Development

Posted: 11/03/2015

Interview with the Senior Product Marketing Manager, Mobile and Head of Development for Farmers Insurance on mobile app development, UX and the future of enterprise mobility.


Quinn Banks, Senior Product Marketing Manager, Mobile and Head of Development for Farmers Insurance, where he is responsible for creating a digital strategy as well as implementing brand-new mobile applications for customers, and eventually their internal customers: employees.

At the Enterprise Mobility Exchange US – East Coast earlier this year, Quinn sat down with our Research Director – Project Manager, Laila Sienne, to discuss the importance of understanding how and when customers use a mobile app to ensure your development has a customer-focus, why user experience is huge and everyone should be talking about it – giving some great examples of how apps should be working – and his predictions for the future of enterprise mobility, which includes foldable tablets, more interconnectivity, and better screens where ‘small is the new big’.

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