Developing a Winning Mobile Strategy: Playing Offense vs. Defense



Innovators in mobility have been shown to outpace competitors in revenue growth by a factor of two, profitability by a factor of three and employee productivity by an impressive 50 percent. Yet only a dismal 8 percent of companies can be classified as such. (SAP/Mobiquity Research Data, 2012).

You need to develop an intentional and flexible strategy if your organisation is to take full advantage of what mobile can do for you.

Download and read Mobiquityâ??s paper, Developing a Winning Mobile Strategy: Playing Offense vs. Defense to learn:

â?¢ 5 key steps for creating a winning mobile strategy
â?¢ Questions to ask to determine if you have a robust mobile strategy
â?¢ Examples of how organisations are, and are not, leveraging mobility to transform their business

Companies have spent over $10 billion on mobile apps over the last three years. But the impact of these investments has been minimal, at best. In fact, 70 percent of all apps produced over that period will be thrown into the electronic trashcan. These sorry results can be attributed to businesses failing to have a well-thought-out mobile strategy thatâ??s aligned with their business objectives. Read this paper to learn how to avoid this fate, and to create competitive advantage through enterprise mobility.

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Categories: Enterprise Mobility, Mobiquity, Mobile Strategy, Mobile Apps, Mobile Devices, Enterprise Architecture, User Experience, Mobile Solutions, Mobile Investment
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