Enterprise Mobility in the Oil and Gas Industry
With increasing demands from industrial nations, and infrastructural challenges a constant issue for oil and gas companies, it has been a welcome change over the last few years for many enterprises in such a complex and dynamic industry to leverage mobile technologies to help ease the pressure.
Implementing mobile solutions and adopting mobile applications can make crucial processes for employees easier, whilst allowing organisations to stay connected with the customer and optimise equipment performance.
Mobility has seen improvements in the oil and gas industry regarding prominent issues such as accurate and immediate field data capture, on-demand access to real time information, GPS monitoring of assets and field workers, vendor and resource management and high-quality customer support services. It has been forecast that by 2015, $8billion will have been spent globally by the oil and gas industry on mobile applications.
The remote capabilities of mobile technologies applied to both machinery and employees means that safety issues as well as operational costs can be drastically reduced. This is unsurprising when considering that many oil and gas organisations must communicate important information internally across time zones, continents and limited connectivity on a regular basis.
The three major sectors of the oil and gas industry value chain - upstream, midstream and downstream - have also each been positively impacted by the introduction of mobile solutions and the resulting automation on an individual level. The extremely strenuous requirements of the machinery which carries out these three processes means that mobilised asset management and maintenance is hugely beneficial for organisations to streamline their operations and reduce costs.
Of course, as is well-documented, the consumerization of corporate IT must be contained and accommodated for, and the resulting security risks must be addressed by CIOs with a comprehensive solution and forward-thinking strategy, to avoid unnecessary complications or problems.
Organisations will see opportunities for further customer interaction and engagements continue to emerge on a consumer level as well. The possibilities for customers to be empowered by companies (often through apps which are aware of the context and behavioural patterns of their users), as well as provided with a convenient and satisfying experience (through GIS and location-based services), will result in customers remaining loyal and trusting of brands.
Mobilising employees, assets and operational processes will continue to necessitate itself among leading oil and gas enterprises, transforming the value chain and maximising the productivity of the field workforce, whilst adding another dimension to the consumer experience if utilised correctly.