How Big Data's Impacting The Retail Industry



Simon Barton
04/28/2016

Big data has been a driver of innovation throughout the business landscape. No industry has been left unchanged. Retail, however, has experienced a greater shift than most. A recent Google report highlighted that marketers who try to reach their audience solely based on demographics risk alienating 70% of potential mobile shoppers. It is a finding which highlights the increasing power of the consumer, and their desire to be communicated to individually. Due to this, retailers are using...
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