How Big Data's Impacting The Retail Industry

Simon Barton

Big data has been a driver of innovation throughout the business landscape. No industry has been left unchanged. Retail, however, has experienced a greater shift than most. A recent Google report highlighted that marketers who try to reach their audience solely based on demographics risk alienating 70% of potential mobile shoppers. It is a finding which highlights the increasing power of the consumer, and their desire to be communicated to individually. Due to this, retailers are using...
To continue reading this story get free access