Mobile Data's Impact On Healthcare
The big data effect is being seen in a number of industries. Yet its potential impact in Healthcare could not just lead to increased operational efficiency, but saved lives. The rise of wearable tech in the industry has meant that mobile devices are becoming an important source of data, and helping cure a number of illnesses which continue to be leading causes of death.
For patients suffering with chronic brain illnesses, it is essential they take their medication exactly in line with their treatment plan. This system allowed doctors to check that their patients were doing just that, while also giving them extra data about mood and other related behaviors. Eugene Signorini, Senior Analyst, Enterprise Strategy Group states: “This is important for pharmaceutical companies as it gives them more information to produce better drugs,” and that, “for physicians, it gives them motivation to prescribe this particular drug, because the mobile aspect adds another dimension to the treatment. Basically, the data aspect means that you’re not just selling a drug, you are selling a true treatment for a condition.”
In the United States, diabetes affects 29 million people – costing around $245 billion to treat. And despite the array of drugs available to manage the condition, it continues to be one of the country’s leading causes of death. Rick Altinger, CEO, Glooko – a company which providers software to care givers so that they can monitor their patents who are suffering with diabetes – is clear that big data is the key to the treatment of the disease. “Today, there are people with Types 1 and 2 diabetes receiving suboptimal care. We don’t need to spend more money caring for them,” he says. “We need to leverage big data and analytics.”
Although it appears that there’s a divergence in opinion, the truth is that the healthcare industry is already being affected by data, but, as Bob Egan, Founder and Chief Research Officer, Sepharim Research says, there’s still a long road ahead before the industry realises the most efficient way to use it. New models for treatment, however, are already being seen, as many stakeholders within the industry add a new dimension to the service they provide.
It is clear that Big Data is changing the healthcare industry and, in the process, allowing people to keep a closer eye on their health. But what other industries is it affecting?