What People Are Neglecting About Digital Transformation

Lesser Known Areas Of Concern



Steven Lerner
02/04/2019

When it comes to digital transformation, there are many topics that experts cite as the next big thing. Everything from blockchain to artificial intelligence (AI) to the Internet of Things (IoT) to the cloud is often associated with high importance. In fact, you can learn more about each of these critical technologies at the free Digital Transformation Online Summit on April 9-10.

However, there are some lesser known topics within digital transformation that deserve just as much attention as these next-gen technologies, but they are sometimes neglected. Today, we are going to explain a few of these vital issues.

Important Digital Transformation Areas Often Ignored

Beyond the technology, there are topics within digital transformation that are sometimes neglected. Enterprises should emphasis facets of digital transformation that tie into the cultural changes, instead of just the technological ones.

One area that deserves some extra attention is business intelligence, which is using computer-based techniques to analyze business data and understand the relationship of that data. This will help an enterprise understand what digital transformation initiatives are actually working, and which ones need to be changed. Without leveraging business intelligence during digital transformation, an organization won’t be able to tell which projects are bound for failure, and they will lack the data to precisely measure for success. After all, technology might change, but the process for evaluating success always remains the same.

Another area that enterprises sometimes overlook during a digital transformation is privacy. New laws, such as the EU’s General Data Protection Regulation (GDPR), require that organizations ensure user privacy and that personal data is secure. Failure to do so could result in serious legal consequences.

How Do IT Leaders Feel About Digital Transformation?

Getting right to the source of how IT leaders feel about digital transformation was important. At the 2018 Enterprise Mobility Transformation Exchange, we spoke to several mobility professionals about the one thing in digital transformation that people should talk about more, but aren’t.

“I would say the one thing that you should be focused on for digital transformation that people don’t talk about is actually making sure that what you’re building is actually addressing either a guest or an associate need directly,” said Joe Rago, director of digital innovation at ULTA Beauty. “If you’re just building things for the sake of building things because everyone else is doing it and it’s not solving an actual need for your company, or for your customer, then I think that’s where a lot of times there’s a gap between what you’re delivering and what you need to deliver.”

Some enterprises are under enormous pressure from competitors to deliver. However, instead of leveraging technology simply because a competitor is also using it, it would make more sense to address the direct needs of users first.

“One thing that people should talk about for digital transformation but they’re not talking about? In my opinion, it would be more of the business case,” said Don Coates, manager of integrated digital development services at Northrop Grumman. “How do you justify delivering and deploying a mobile solution? You have to justify it. You have to get someone to pay for it. That’s the hard work —it’s to convince people that this is worth doing. Once they use it and it starts making their lives better, then it become obvious. But until that point, you have to get somebody to buy into it.”

Before embarking on a digital transformation initiative, it is imperative to get a buy-in from c-suite. Once support from c-suite is achieved, then the initiative can begin.

Watch The Video Responses From The IT Leaders:

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