Apple Enters the Enterprise Arena with New and Improved iPad
Apple has once again adapted its globally-popular range of products to give its customers what they want. This time, Apple has aimed its efforts at a slightly less developed demographic of customers, by releasing a new and improved version of the iPad which thus far seems tailor made for enterprise and business users.
That’s not to say that Apple is completely ignorant to the importance of mobile technology in the enterprise setting, and the need for dedicated solutions among this base of users. Of course, recent partnerships with IBM and Cisco have demonstrated an understanding of the momentum currently driving enterprise mobility forward from Apple’s perspective. Additionally, at its WWDC event earlier this year, a number of announcements were certainly in-line with the mobile requirements of modern businesses.
Still, this week’s announcement of a whole range of dynamic new products, which came out of Apple’s latest event in San Francisco, has generated a great deal of attention among the media and the mobile technology market.
It was the iPad Pro in particular – which was heavily rumoured earlier this year to be on its way – along with two intriguing accessories, which caught the eye of the majority of the observers. This new edition of the classic Apple tablet computer is set for release in November, and boasts a number of new features that will directly resonate with business users.
To be more specific, the iPad Pro will boast a 12.9" HD screen designed to allow split-view multitasking, and an improved 10 hours of battery life. What was more telling in terms of the target audiences for this new device, though, were the accompanying tools which Apple announced alongside it.
To optimise the tablet for use in creating or working on content and completing professional tasks, users will be encouraged to leverage a new attachable physical keyboard, as well as a sleek stylus which has been dubbed the Apple Pencil – both loaded with attributes for precision and productivity.
The question then seems to be where exactly this release will fit within the enterprise, in terms of the use cases; the answer could very well be anywhere and everywhere.
It is easy to envision the advantages such a device will deliver to users, based on the fact that the traditional iPad is in many cases already the product of choice for enterprise tablet users without any dedicated efforts from Apple to make it so.
For sales workers who spend most of their time travelling or in meetings, as well as field workers in utilities, logistics and transportation who need to fill out electronic forms or update existing information, this bigger and faster tablet will make life much easier and more efficient.
These improvements will of course resonate with existing use cases for mobile devices in other verticals as well – such as retail, finance, healthcare, manufacturing, education and beyond. Furthermore, the innovative method of screen-splitting, to allow desktop-like working sessions, could even see the tablet become a more prominent tool in the office environment, something which will further consolidate the popularity of the unique brand.