This Company Thought The Customer Was Wrong

Simon Barton

At Enterprise Mobility Exchange EU, we heard from Alan Coates, Head of Planning, Ryanair. Having been in the position for nine months, Coates has been directly involved in the company's digital transformation process. In his keynote, he presents a case study, discussing how the airline carried out its digital initiatives by forming a 'tech-start up' within its wider organisational structure.Ryanair has thrived on controversy throughout its history. From threatening to charge its passengers for u...
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