Cloud Data Management, Platforms Collaborate For Seamless Migration

The inability to manage public cloud storage and workloads from afar is often the biggest objection IT departments cite when considering migration, but new technologies and partnerships are helping to ease that obstacle for better productivity and efficiency.

Cloud data management company Elastifile announced this week it has become a Google Cloud Technology Partner with its new distributed file system that includes cross-cloud data transfer and object tiering to deliver “consistent scale-out performance to enable enterprise workloads in the public cloud,” according to a statement.

The third-party tool will enable Google Cloud Platform users to shift new and existing applications as well as transfer all associated data. “This allows enterprise customers to leverage Hybrid IT, unifying all their on-prem and in-cloud data silos, with self-service access across multiple locations and geographies,” Elastifile said.

“Enterprise IT is under tremendous pressure from their company’s boards and management to implement more dynamic cloud-based infrastructures and business processes that will boost competitive agility and save money,” said ESG Senior Analyst Scott Sinclair in the statement. “By using public clouds, like Google, these organizations can offload some of their infrastructure burden.”

Enterprise Mobility Exchange recently fielded a survey titled “Industry Insight 2017: A Global Perspective,” asking IT executives from all industries to weigh in on various topics in their own enterprise.

When asked what the top three enterprise IT needs were in the current year, 46% of respondents said cloud was the most pressing issue – the top response amongst 14 topics.

Additionally, 33% of respondents said they plan to migrate to the cloud, while another 37% said going to the cloud is being considered. Just 19% claimed their enterprise has already implemented cloud services.

For Elastifile’s new collaboration with Google Cloud, the market for hybrid cloud approaches is the frontrunner, as 63% of Enterprise Mobility Exchange’s survey respondents said that was the platform they were currently utilizing.

The collaboration is another step in Google’s desire to lead the space, but is currently behind in the race for majority market share. Cloud giant Amazon Web Services (AWS) accounts for the biggest chunk of public cloud usage, owning some 40% of the market as of Q4 2016. According to, Google owns approximately 4% of the market, but when combined with competitors Microsoft and IBM, still only make up approximately 24% of the space.

The sky’s the limit for cloud services, as IDC Research forecasts the market to double in revenue between 2015 and 2019, from $70 billion to $141 billion.