MWC 2017 Wrap: Massive Event, But Minor Enterprise Impact

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Posted: 03/03/2017
Mobile World Congress
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Mobile World Congress 2017 was packed with people and products, but may not have delivered on its promise to be groundbreaking.

For CCS Insight VP of Research Nick McQuire, the four-day event came across as underwhelming. Where MWC was once the benchmark for hardware announcements and product releases, it has now begun focusing on the wider spectrum, namely IoT.

“In the last three to four years, the focus has certainly shifted to IoT,” McQuire said in an interview with Enterprise Mobility Exchange following the conclusion of Mobile World Congress. “While there were a few announcements made on the hardware side, this was the weakest show in terms of enterprise announcements.”

The advancements really were just a progression of past announcements and collaborations, McQuire said. “(Mobile World Congress) used to be the marquee event for mobile announcements, but that’s no longer happening. There were some nostalgic devices from Nokia and Blackberry, but as far as the enterprise is concerned, there was very little.”

Two larger enterprise announcements were made, as MobileIron and Lenovo teamed up to package their software and hardware goods, while Apple – not in attendance at MWC – and SAP announced a live date for their iOS enterprise apps at the end of March. Neither of which were groundbreaking, McQuire said.

Aside from the inevitable intersection of mobility and IoT and how that will shape not just the enterprise, but the globe, by decade’s end, a focus on 5G was prevalent at the event, while wearables continues to meander through specific verticals.

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