The Partnership Between IBM and Apple Takes Centre Stage at Enterprise Mobility Exchange, Las Vegas

In this gripping Opening Keynote Address from Enterprise Mobility Exchange, Las Vegas in October, the strategic partnership between IBM and Apple is discussed in detail with the audience by Fred Balboni, Global Managing Partner, Strategy and Analytics IBM Global Business Services.

"Imagine taking, and putting in the hands of an employee, the collective knowledge of the entire enterprise; all of your decision making capability, and being able to make that decision at the absolute moment of truth, wherever that is. That is the fundamental premise that we're talking about."

Fred was responsible for creating and scaling this game-changing partnership, which presents organisations with the ability to take core analytics and contextual data and being able to feed it into any employee at any moment in any location.

IBM and Apple plan to do this by delivering a new class of mobile apps which will deliver a revolutionary experience through Apple's leading design expertise and IBM's backend intelligence and security, built from the ground up.

This video presentation features Fred's explanation of how real business transformation can be achieved with the plans this monumental allegiance has put in place, as well as his answers to some engaging questions from the audience of over 100 senior-level mobility professionals.